How to Win RFPs Without Competing on Price | Ep 77
Description
In this episode of the Oil and Gas Sales Marketing Podcast by OGGN, host Matthew Bertram sits down with Lisa Prusak, CEO of Maxsari, to unpack how strong relationships—not just low bids—win RFPs and long-term business.
Lisa shares practical lessons from decades in energy, chemicals, and procurement, including how to:
- Turn RFPs from “a race to the bottom” into relationship opportunities,
- Educate procurement teams on value instead of price, and
- Align sales, marketing, and operations around trust and delivery.
From a three-year RFP journey with a major energy company to the art of over-delivering for clients, this episode is packed with takeaways for sales leaders, CEOs, and anyone tired of competing on price alone.
Episode Links
Guest: : https://www.linkedin.com/in/lisa-l-prusak-ma-shrm-scp-6b8872/
SellWell Conference: https://www.theghgn.com/sell-well-2025
Sponsor: https://www.ewrdigital.com/
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Mark LaCour | Matt Bertram
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